Teaser Posters

At the beginning of a film’s campaign the distribution company will produce what is called a 'teaser' campaign – one or more posters which will make you aware that the film is coming without giving too much away. More information will be given in the main campaign which appears closer to the release of the film.

Below are the four teaser 2posters for STAR TREK. Click on any poster to see it full size.

Task

• What information do these posters give you?
• What ideas about the content of the film do they give?
• What key aspects of the film do they stress?
• Each poster has a strap line. What information does the strap line give you and why?