The Trailer

The trailer aims to raise audience awareness by logging the film title in their minds and give an overall impression of the film to its potential audience.

The trailer also makes sure that the audience is aware of the stars and director - particularly where their names will help to sell the picture - and it should create the desire to see the film when it finally opens.

Trailers tend to use a combination of footage from the film, graphics and voiceover to generate curiosity.