Activities
Before any film appears in the cinema, the film’s distributor creates a marketing campaign to raise awareness of the film amongst its potential audience. The campaign has to give an ‘idea’ of what the film will be like to the audience.
In addition to a Publicity and Promotional campaign, there are a variety of ways in which this can happen. Posters, adverts in the media (which are usually based on the original poster), trailers and television spots and websites.
You are now going to look at these elements in relation to STAR TREK and see what ideas the marketing campaign gives you about the film.