Film distributors create posters to attract audiences to see their films. Look at this poster for Steven Spielberg’s adaptation of War Horse.
- Using the annotation tool, work in pairs to identify and describe the effects of all the different elements of this poster. Think in particular about the use of image, light, colour, composition and text. What type of film does this poster suggest and who do you think it is aimed at?
- Now you have an idea of how the film is promoted by the trailer and the poster, think about how you might promote it on the radio. Using the text from the poster, or dialogue from the soundtrack to the trailer, write a script for a radio advert for the film’s release. Describe the music you would like to include, explaining its desired effect.
- If you have the technology, you can produce this advert as an audio file and share it with others in your class. Discuss the similarities and differences in your approaches to this task.