Marketing Shifty
This section looks at the relationship between the film and its distributor. Distribution is about identifying the target audience and developing effective means of reaching this audience. This process includes developing marketing materials such as posters, trailers, press, TV and radio advertising.
![Mid-shot of 2 young men sat on a sofa, the table infront of them is cluttered with objects including a chess board, ashtry and tea cups](images/shifty_2.jpg)