Fast Girls is set during the build up to a fictional world athletics championship based in London. The timing of the film’s release is significant in terms of London hosting the 2012 Olympics and the filmmakers have had to be very careful not to breach copyright of the Olympic branding. As you look closely at the marketing material distributed by STUDIOCANAL (the distributors of the film) try to deconstruct and analyse how the film’s message has been communicated.
Watch the trailer closely and discuss in your groups the features and conventions that promote the British character of the film.
As you watch, think about the following points:
Now look at the official film poster:
Once you have worked through both activities in the Media section of this site, write up your ideas as a case study highlighting the processes of production, marketing and exhibition, as well as the nature of audience consumption of film.
For an informed response, you will need to find out more about the organisations that financed the film and be aware of recent changes to the funding of some UK film in light of the abolition of the UK Film Council in March 2011. This information will give you a starting point for this research:
Financed by BFI Film Fund, STUDIOCANAL and Aegis and developed by the UK Film Council, STUDIOCANAL will release “Fast Girls” in the UK on 15th June 2012. Produced by Damian Jones for DJ films, executive producers are Danny Perkins and Jenny Borgars for STUDIOCANAL and Paul Brett and Graeme Law for Aegis. Ealing Metro is handling international sales.
