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DVD release

The DVD cover for a film is a kind of persuasive text, designed to convey a wide range of messages to different audiences. It should encourage people to pick up the film if they see it in a shop; it should clearly identify the film; it should make anyone who sees it want to watch the film. The cover is also a multi-modal text: it uses images, language and logos to convey messages.

Look closely at the DVD cover, and record your first impressions in three sentences. Now look closely at the following aspects of the cover, in each case thinking about the purpose, the intended audience and the overall impact of each element:


Make notes on the purpose, audience and overall impact of each of the elements in the boxes below.
Then, drag the boxes to a suitable place on the cover image.

Retail DVD cover
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Layout Devices:
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